Shirin Behzadi, Investor

Shirin Behzadi is a seasoned entrepreneur who successfully built industry-dominant companies and facilitated successful exits. Most recently, Shirin was the Chief Executive Officer of Home Franchise Concepts (HFC), which recently celebrated its 27th year as the top-selling family of direct-to-consumer brands in the home-related goods & services space. HFC’s four brands (Budget Blinds®, Tailored Living®, Concrete Craft®, and AdvantaClean®) are supported by more than 1,700 franchise territories operating in more than 11,000 cities in North America.

Shirin managed and coordinated a nine-figure majority buyout of HFC in 2015 by Trilantic Capital Partners. Under her leadership, HFC grew into one of the largest and most respected franchisors in the country, on track to reach record systemwide sales in hundreds of millions in 2019, a fantastic increase in roughly 3 years. In July 2019, the Company was sold once more, which provided exceptional returns for all investors in the company in a short less than 4 years.

On International Women’s Day 2019 (March 8th), Shirin was featured on the cover of Forbes Magazine online. Last year, Shirin received the Entrepreneur Of The Year® 2018 Award in the Direct to Consumer category in recognition of her leadership in innovation, financial performance, and commitment to her company and community. These awards come during a season of professional recognition for Shirin, including a cover story in the Franchise Times, selection as a presenter at the Strategic Growth Forum, and the subject of a profile story in Entrepreneur magazine.

Shirin has really come a long way since she was a 17-year-old immigrant who put herself through college by working at a gas station.

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Nick Gagliardi

Nick Gagliardi is a highly-respected veteran in the consumer products and alcohol industry. He began his career at Colgate Palmolive, where he spent 15 years in both sales and marketing positions exploiting his natural understanding of consumer demand and ability to execute at all levels from running National Accounts based in Arkansas to managing Colgate Palmolive Canada. He then joined Interbrew / Labatt Breweries in Canada in Strategic Planning.

Nick returned to the United States where he served as VP&GM of Labatt USA where he was instrumental in collaborating with the CCM Brewery in Monterrey, Mexico to strengthen brands such as Tecate, Dos Equis, Carta Blanca and Sol in the United States. He also was instrumental in in the launch and success of bringing Stella Artois to the US.

He then became President of Liquid Investments, a holding company based in San Diego, CA., which was the parent of the 10th largest Beverage Wholesaler in the US. Liquid Investments managed Mesa Distributing, Mesa Beverage, Colorado Beverage, and other business interests in Canada and Mexico for almost 10 years. He then served in a number of renowned positions that focused on sales, marketing, and the back-end operational side of the businesses, including COO of Monster Beverage, President of Great Artisan Beverages, and successful operations of his own business interests.

Nick’s broad, deep, thorough experience in the industry enables him to provide incredibly valuable insight as BOMANI prepares for its launch. It’s common for Nick to make one call to a distributor and have a meeting set within minutes – a feat that would take any other brand multiple weeks. The fact that distributors trust Nick to this level is indicative of Nick’s reputation: he has consistently introduced top notch brands and supported distributors through execution in the market.

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