Today, I turn 25. Before I dive into my socially distant plans for my 25th, I want to take a minute to acknowledge how thankful I am for the year that I was 24*. We created BOMANI, the first product of its kind, and brought it to market with world-class manufacturers, experienced distributors, aggressive retail brokers, effective activation agencies, and of course, the best team I could ask for. Since we launched less than five months ago, we’ve expanded into 33 states (8 on-shelves and 31 online) and we’re growing every day. We’re launching new markets, investing in our innovative direct-to-consumer platform, and selling into hundreds of retailers, including chains like Total Wine, BevMo!, Draeger’s, Lucky’s, and as of last week, Whole Foods NYC. On top of all of that, I literally can’t put into words how excited I am for our marketing revolution starting next month…but that’s a different story.
So, it’s no secret that 2020 is a weird year. Coming from someone who loves celebrating his birthday with a huge group of friends & family, I would love to be able to do something massive at one of my favorite spots in New York. Since that isn’t an option, I’m making the best of it from the comfort of my apartment – and the help of a few BOMANIs.
I love brunch. If you know me, you’ll know it’s almost odd how much I love bottomless brunches on the weekends with my friends. Even though I won’t be able to see many of my friends on this birthday, you can 100% bet that I’ll be brunching nonetheless.
Step one for most at-home brunches would be cooking. I can’t cook at all, so I’m just going to play sous chef to my roommates. More importantly, step two is enjoying a few drinks with brunch. Forbes said it best, BOMANI is a staple for the first meal of the day.
At a typical brunch, I like my BOMANI straight out of the can. I know Kai likes to pour his BOMANI over ice, but I just like how easy it is to drink straight out of the can – no need to find cups or ice or anything. Depending on how much time you’ve spent with me, you’ll know I always forget to buy/make ice in my apartment and I rarely have clean cups. I love that when it comes to BOMANI, I can grab it, crack it, and drink it.
But this isn’t just any brunch. This is my birthday brunch. I typically have two cups of coffee in a day, and since BOMANI is half a cup of coffee, I’m planning to enjoy BOMANI in four different ways.
It’s my birthday, so we’re starting off with a BOMANI Extra Spiked Cold Brew while I (pretend) to help cooking. This cocktail is actually really easy to make – all you need is BOMANI Cold Buzz, dark rum, crème de cacao, and amaro.
With food, I just want simplicity. I’m going to enjoy my BOMANI straight out of the can.
But after we eat, my plan is to head up to my apartment rooftop and sip on an ice-cold BOMANI-Jito Swizzle. Look, I don’t trust anybody who can’t enjoy a mojito on a hot Summer day – and I think this has got to be my favorite BOMANI cocktail. Amin’s going to post the step by step soon, and trust me, it’s worth the process. For this drink, you’ll need BOMANI Cold Buzz, aged Dominican rum, Irish whiskey, amaro, simple syrup, and mint leaves.
Finally, I’m going to order a cake and enjoy it with a BOMANI Affogato. Thousands of calories later, I can confidently say that this BOMANI brunch will be a success. If you are planning to grab some BOMANIs for your next brunch, feel free to copy my plan – or even better, share a photo and tag @bomani.cold.buzz on Instagram to let me know how you enjoyed BOMANI with your brunch!
*RIP to Kobe Bryant, whose jersey number was 24 for the second half of his career. Kobe was one of my idols growing up, and even after he retired from basketball, I looked up to him as a businessperson and creator. Rest in Power, legend.