The BOMANI Brothers
BOMANI (Farsi): to have purpose
A few months back, the three of us were living the same fast-paced lives that many modern consumers do. We were working countless hours at our jobs, taking time to enjoy our hobbies, and spending as much time with our friends and family as we could.
Trying to find energy after long weeks, we’d enjoy our alcohol with coffee or other caffeinated chasers. We realized a lot of our friends did the same, and that’s when we decided that consumers deserve something better than high-calorie espresso martinis or shots chased with laboratory-made synthetic energy drinks. Something that was healthier, more convenient, and delicious.
Then came the idea: Alcohol-Infused Cold Brew Coffee.
So, the three of us dedicated our lives and careers to see if we could really make it happen. We did research and found that similar products existed, but they were all high-calorie, heavy, and frankly, not too tasty.
First, we cold called and networked aggressively to find the top flavorists, chemists, and supply chain experts in the world. From there, we spent hundreds of hours with them developing BOMANI Cold Buzz, using our friends as guinea pigs for every new concoction. When the whole team tasted the final product, we were absolutely floored at how delicious it was and how well it complemented our busy lifestyles. At only 110 calories, 3g carbs, 0g sugar, and gluten-free with approximately as much naturally-occurring caffeine as just over a half a cup of coffee, we realized we had struck liquid gold.
The very next morning, we walked into our corporate jobs and gave our two weeks’ notice. The beautiful part is that we had no hesitation in quitting – we had found our purpose and embodied it in a sleek 12oz can.
Our purpose is to empower individuals who, like us, challenge the status quo.
Challenging the status quo is not supposed to be easy. We believe that you deserve to be able to work toward your purpose without sacrificing your social life or physical health.
So let BOMANI reward your hustle, energize your night, spark your brunch, and amplify your festival weekend.
BOMANI Cold Buzz: you deserve it.
The BOMANI Brothers: Sam, Kai, and Amin