Today’s consumer deserves better than ever before – and we at BOMANI love the fact that they know it.
As we were studying industry data back when we were formulating BOMANI, we learned that a vast majority of consumers around the US were looking for exactly what we were looking for. We knew that we wanted higher quality products, and we knew that we wanted to purchase brands that were honest and true to their purpose. On top of those demands, we loved the brands that we could customize to our liking.
Premiumization is not a new trend. For decades now, consumers are increasingly aware of what they’re putting into their bodies, which is why lower calorie, zero sugar, zero carb products have become ever more popular. On top of that, consumers are addressing their dietary restrictions, leaning towards products that are gluten-free, dairy-free, non-GMO, and vegan. According to Euromonitor, “Premiumisation remains a strategic priority actress alcoholic drinks categories.”
However, it’s not enough to have the right ingredients in a product. Consumers crave transparency – data shows that consumers are statistically more attracted to products that are small-batch, craft, and artisan. Euromonitor reports that “Moderation trends are re-shaping consumption patterns and micro-producers are on the rise across categories as artisanal credentials drive consumer appeal.”
The Hartman Group reports that the #1 macro force for personalized nutrition is Personalization & Customization. Our team at BOMANI, our friends, and our family are living, breathing examples of this trend. As The Hartman Group says, “Individualized and hyper-relevant products, experiences and brand connections are becoming an expectation.” They certainly are! I personally love my BOMANI out of the can, but I know that Kai, our Co-Founder & COO, loves his BOMANI over ice. My mom will add some coconut milk and agave to her BOMANI, and some of my best friends like to add a shot of whiskey, coffee liqueur, or amaro. My point in saying all of this is simple: BOMANI was intentionally designed to be a blank canvas. We’re all about celebrating individuality – our entire purpose is to empower individuals.
Yes – all three Co-Founders of BOMANI Cold Buzz were previously employed at financial institutions on Wall Street. I’m guessing the data I just wrote about gave that away – we sure do love our numbers! But more importantly than the data itself is the fact that it led us to create a product that we are genuinely proud of; a product that we love sharing with our family, friends, and fans.
At 5.7% ABV, BOMANI is only 110 calories, 0g sugar, and 0g carbs. BOMANI is gluten-free, dairy-free, non-GMO, vegan, and Kosher. To get that smooth, refreshing taste, we use 100% Arabica beans in our cold brew. And as important as these premium qualities are is our willingness to share where the beans are from! We get all of our beans from Southern Mexico, Peru, and Nicaragua. On top of that, we keep our nutrition label short and simple: just water, cold brew coffee, alcohol from sugar (same alcohol that goes in the hard seltzers), and natural flavors. While many alcohol brands keep all of the information above hidden, we display it proudly!